Marketing & Social Media

Do You Need to Rent a Mailbox For Your Fashion Blog?

December 8, 2013
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If you are, or plan on, receiving products from brands and PR firms for review or product placements on your blog, then you may want to consider renting a mailbox for your fashion blog. What is a Rented Mailbox? You can rent a mailbox from companies that provide mailbox services, which is essentially a personal […]

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Why Bloggers Should Not Aggressively Grow Google Friend Connect Followers

March 25, 2013
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What is Google Friend Connect (GFC)? GFC is a widget usually placed in the sidebar of a blog that allows readers to “follow”. Readers that “follow” a blog via GFC see that blog’s posts in their Blogger Dashboard and Google Reader (after July 2013, Google Reader will be shut down), as well as have their avatar show […]

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3 Surprising Ways Brands Are Finding Bloggers

December 10, 2012
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Here are a few interesting ways I’ve heard in which brands have discovered bloggers: Bloglovin’ One major fashion brand picked four lucky bloggers for a project that included styling, video, and a celebrity host. How did this brand decide which bloggers to choose for the project? On Bloglovin’! The brand literally went on Bloglovin’ and picked […]

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Are Bloggers Building Relationships With Brands…or PR Firms?

December 5, 2012
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One year during fashion week, a blogger acquaintance of mine built a relationship with a major brand through their public relations team, and scored an invite to the brand’s fashion show. In the hopes of furthering the relationship with the brand, she kept in contact with their PR, but by the time the next fashion […]

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PR Hall of Shame: My Dog is Attending Fashion Conferences?

April 20, 2012
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This was a great PR email that crossed my inbox recently. Apparently my dog has been traveling to fashion conferences and making PR connections without me.

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Affiliate Link Etiquette

April 13, 2012
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Let’s talk about what’s cool to do and what’s not with your affiliate links. The bottom line is, you’re making money off those things, and money can be a touchy subject with a lot of people. When it comes to links that make you money, think about how you want to yield that power, and […]

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Flickr’s Do-Not-Pin Pinterest Policy and Fashion Blogs

April 11, 2012
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Fashion blogs usually host a lot of photos, which depending on your blogging platform, can eat up your “free photo storage” pretty quickly. Many fashion bloggers have used the popular photo sharing site Flickr to host their images for years (myself included), but may find themselves in a bind if they also enjoy their readers […]

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